We are proud to announce that Nicolò Costanzo, Managing Director of Italian Fair Service, has been interviewed in the September 2024 edition of Exhibition Showcase, one of the leading international magazines dedicated to the exhibition and trade fair sector. The interview provided insights into several key aspects for the future of the sector and the evolution of international trade fairs.
With over 17 years of experience in the sector, Nicolò Costanzo recounted his beginnings as an Export Manager, where he developed strategic skills in managing international sales, before embarking on his journey in the trade fair sector. His passion for the export of Made in Italy and the power of exhibitions as a marketing tool have been fundamental in his career: “My goal was to combine the value of the export of Made in Italy with one of the most powerful marketing tools, trade fairs, to obtain the best possible results.“
In discussing current global trends, Nicolò Costanzo highlighted how economic changes are influencing the choice of trade fair destinations: “In the past, European trade fairs were the most important globally. Today, with emerging economies, our sector is moving towards new markets, such as Dubai and India, which will be the next key destinations.“
During the interview, we also talked about the project of Go International, the reference trade fair event for the export services sector, which will be held in Milan on 25-26 September 2024, organized in collaboration with AICE (Italian Association for Foreign Trade).
To read the full interview click here (from page 46): LINK
