Italian Fair Service and AICE (Italian Association of Foreign Trade) organize the Entrepreneurial Mission for EXPO 2025 in Japan!

Italian Fair Service and AICE (Italian Association of Foreign Trade) organize the Entrepreneurial Mission for EXPO 2025 in Japan!

Italian Fair Service with AICE (Italian Association of Foreign Trade) and the Italian Chamber of Commerce in Japan (ICCJ), are organizing an Entrepreneurial Mission to be held from 10 to 16 May 2025 in Tokyo and Osaka, during the Osaka 2025 Universal Expo. It will be an unmissable opportunity for all Italian companies who want to participate to expand their business in a strategic and dynamic country like Japan, taking advantage of the media attention of the whole world which, in the days of the Mission, will observe with interest the evolution of the ‘Universal Exposition.

The Osaka Expo 2025 is a global event that will attract millions of visitors and thousands of companies from all over the world, gathered in the pavilions of different nations. With the theme “Designing Future Society for Our Lives,” the Expo will represent an ideal platform to present Italian excellence in various sectors, creating unique opportunities for networking and international collaboration.


Furthermore, Japan is the world’s fourth largest economy by nominal GDP and has a solid domestic market with high purchasing power. The Japanese market is crucial for Italian companies for several reasons:

  • High Quality Market: Japan is known for its demand for high quality products and attention to detail, characteristics in which Italian companies excel.
  • Trade Agreements: The Economic Partnership Agreement (EPA) between the European Union and Japan, in force since 2019, has eliminated many customs duties, facilitating trade.
  • Access to Asia: Japan is a prime gateway to the emerging economies of Southeast Asia and Asia-Pacific, offering a strategic platform for expansion.
    The Entrepreneurial Mission will involve various sectors, including:
  • Cosmetics
  • Food
  • Fashion
  • Furnishings
  • Technologies

Participating in the Entrepreneurial Mission means having access to a complete package of services designed to facilitate the entry of Italian companies into the Japanese market.

Don’t miss the opportunity to grow your company in the Japanese market during one of the most important events of the year! For more information do not hesitate to contact us.