From 2 to 4 October 2024, Beauty Istanbul, the world’s leading beauty and cosmetics trade fair, will return to the exhibition center located in the prestigious Taksim district of Istanbul!
Beauty Istanbul is a true excellence in the trade fair scene, having quickly become one of the largest and most appreciated international fairs for the world of cosmetics, beauty products, make-up and personal care.
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It is aimed at all professionals in these sectors, in particular retailers, wholesalers, distributors, importers, exporters and manufacturers. Despite only being in its fifth edition, it has already proven to be a successful event, attracting over 16,000 visitors (of which over 50% international) from 169 nations in 2023.
The last edition was also characterized by an important presence of Made in Italy, thanks to the 150 companies that animated the Italian Pavilion.
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Italy is the fifth largest supplier of cosmetics to Turkey, with imports increasing by 44.5% in 2022, reaching a value of 94 million euros. The main products imported from Italy include makeup and skin care products (48%), hair care products (20%) and perfumes (18%).
The Turkish cosmetics market is currently on the rise, with annual growth of 10%, significantly higher than the European average of 5%. Only 10% of products in Turkey are domestically produced, making the country an attractive destination for international companies.
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The 2024 edition of Beauty Istanbul promises to be even more extraordinary, for more information do not hesitate to contact us.