2023 has been an extraordinary year for Italian Fair Service, as we continue our passionate commitment, now spanning over 20 years, to provide excellent services to Italian companies eager to promote their brand and products in the world’s largest international fairs.
Thanks to continuous collaboration with our partners and a robust, ongoing sponsorship and promotion effort, we have successfully sold a remarkable 10,139 square meters within the fairs we represent, confirming the positive trend that has characterized our business in recent years. We take pride in remaining your trusted intermediaries in exporting Made in Italy worldwide.
This outstanding performance is the result of a comprehensive promotional effort by our team, which visited 103 fairs in 12 different countries (Italy, Spain, France, Germany, Algeria, United Arab Emirates, United States, Kazakhstan, Morocco, Turkey, Latvia, Saudi Arabia) throughout the year. During these encounters, we had the privilege of establishing significant connections with numerous Italian companies, presenting them with opportunities for expansion and growth.
As the Italian Delegation of Ifema Madrid, we actively contributed to the growth of this prestigious trade fair center, once again playing a leading role in the Western European fair industry.
Our event organization subsidiary, Trade Events, successfully collaborated with the Italian Trade Promotion Agency (Aice) in organizing the third edition of Go International, the fair dedicated to export and internationalization services. The event, held on October 4th and 5th at the Allianz Mico, yielded exciting results: a 50% increase in visitors compared to the 2022 edition, with over 3,000 professionals attending. Among them were consultants and companies interested in exporting their products or seeking new potential partners among the 120 exhibitors. 90% of the exhibiting companies judged their participation positively, and 97% would recommend participating as an exhibitor.
Buoyed by these statistics, we anticipate an exciting 2024. We aim to further consolidate and expand ongoing projects, particularly with the fourth edition of Go International scheduled for September 25-26, 2024, at the Allianz Mico in Milan.
Additionally, in the coming months, we will launch our new project: the Global Strategies Hub. This innovative resource is designed for those interested in benefiting from services specifically tailored to our two decades of expertise in the marketing sector.
We reaffirm our commitment to providing high-quality services and remaining a reliable partner for Italian companies looking to fully exploit opportunities in the international trade fair market. We are ready to face future challenges with professionalism and dedication, always keeping the satisfaction and success of our clients at the forefront.
Season’s greetings from Italian Fair Service.