FITUR: the IFEMA MADRID fair dedicated to tourism from 19 to 23 January 2022!

FITUR: the IFEMA MADRID fair dedicated to tourism from 19 to 23 January 2022!

Milan, 14 October 2021 – Italian Fair Service is pleased to present FITUR, the first event of the year for world tourism professionals and the leading trade fair for inbound and outbound markets in Latin America. FITUR, organized by IFEMA MADRID, will be held from 19 to 23 January 2022.

The fair will be an incredible opportunity to make contacts, start projects and make agreements with professionals in the sector. The presence of over 1,170 media is proof of the level of expectation this event creates in the industry.

FITUR welcomes both mass tourism and niche markets, maintaining constant attention to future prospects. For this reason IFEMA MADRID has launched the FITUR Next observatory, so that it can be a valid guide in identifying future tourism trends.

Here are some of the areas of the tourism market that were valued at the fair:

FITUR HEALTH- Health tourism has an average annual growth of 20%. You will be able to contact and do business with doctors, national health agencies, specialized international travel agencies and insurers.

FITUR FESTIVALS – In 2019, the live music industry in Spain recorded a turnover of 382 million euros, 14.6% more than the previous year. Spain has consolidated its position as an indispensable destination for major international music tours.

FITURSCREEN TOURISM – 80 million travelers choose their destination based on movies and TV series. This study showed that the number of people who visit a destination after seeing it in a movie or TV series has doubled in the past five years.

FITUR LGTB + – The LGBT+ segment represents over 10% of tourists worldwide. That’s over $ 195 billion in spending per year according to the World Travel & Tourism Council.

FITUR TECH – A large area dedicated to transversal know-how on cutting-edge topics such as Big Data, artificial intelligence, digitization and more.

FITUR is an unmissable opportunity for all companies involved in the tourism sector. For more information do not hesitate to contact us!