The Beauty and Health Fair, a leading event for the beauty industry in Colombia and the Andean region, will take place from August 13 to 17, 2026, at the Corferias International Business and Exhibition Center in Bogotá. Organized by Corferias, the event brings together national and international companies, professionals, distributors, buyers, and specialized operators in a commercial platform designed to showcase products, launch new products, build qualified relationships, and identify trends in comprehensive beauty for women and men.
The 2026 edition is aimed at companies operating in facial care, makeup, nails, hair care, professional hairdressing, barbering, aesthetics, spas, wellness, nutrition, professional equipment, salon technology, and personal care-related services. The exhibitor profile includes producers, manufacturers, brands, importers, distributors, and marketers, while the audience includes large entrepreneurs, wholesalers, store owners and managers, stylists, beauticians, manicurists, cosmetologists, makeup artists, barbers, dermatologists, academies, wellness organizations, and consumers.
Beauty and Health is a strategic showcase thanks to its dedicated exhibitor services: digital presence, e-directory, spaces for academic content, professional invitations, and networking opportunities. In 2025, the fair attracted more than 250 exhibitors, with the participation of companies and brands from Europe, the United States, China, Ecuador, and Poland.
Colombia represents a market of great interest for the beauty industry: the country is among the leading cosmetics markets in Latin America, with demand driven by a culture of wellness, personal care, product innovation, and evolving distribution channels. Colombian beauty exports exceeded $680 million in 2024, up from the previous year, confirming the industry’s vitality and the market’s openness to international relations.
For Italian companies, participating in Belleza y Salud means showcasing Made in Italy products, formula quality, design, manufacturing reliability, cosmetic innovation, professional technologies, and wellness expertise in a highly receptive environment. The fair is a concrete opportunity to meet distributors, retailers, salons, beauty centers, buyers, and local partners interested in premium products, natural solutions, high-performance treatments, and professional equipment. For more information, please contact us.
