BEAUTY ISTANBUL 2025, the prestigious international trade fair dedicated to cosmetics, beauty, hair, hygiene, packaging and private labels, is preparing for an extraordinary edition in 2025, with a renewed format! From 8 to 10 May 2025, the fair will be held at the modern TUYAP Fair Center in Istanbul, attracting professionals and leading companies from all over the world. Thanks to its strategic location connecting Asia and Europe, Istanbul is a natural crossroads for global trade, and BEAUTY ISTANBUL 2025 promises to take full advantage of this advantage, offering unique opportunities for Italian companies interested in expanding their commercial network and establishing new contacts.
The 2024 edition recorded record numbers: 16,633 visitors from 167 countries and 1,162 exhibitors from 67 nations, demonstrating the wide scope and attractiveness of the fair. With the arrival in the modern new venue of the TUYAP Fair Center, the sixth edition will welcome over 1,200 exhibitors from 60 countries, creating an ideal platform to launch products, discover innovative trends and access rapidly expanding markets. Thanks to the Hosted Buyer Program, BEAUTY ISTANBUL facilitates direct meetings between exhibitors and high-profile buyers, especially from Sub-Saharan Africa, Latin America and the Far East.
This targeted approach makes the fair an unmissable event for Italian beauty companies aiming at internationalization. In 2024, Italian participation at the BEAUTY ISTANBUL fair reached a record with 147 companies present, supported by Agenzia ICE, MAECI and the Ministry of Enterprise.
Turkey, with a growing demand for natural cosmetics, represents a strategic market for Italy, which ranks fifth among cosmetic suppliers, with an export value of 94 million euros. This Italian presence strengthens Made in Italy and opens new business opportunities in a market that records an annual growth of 10%
Furthermore, the BEAUTY ISTANBUL digital platform, enriched by an advanced mobile app, allows you to establish contacts all year round. Through the platform, exhibitors and visitors can access over 12,000 products and contact each other directly, encouraging the creation of collaborations that go beyond the three days of the fair. The fair experience is optimized with an interactive map and navigation tools, which facilitate the management of time and the visit to the fair.
The data of the sector confirm the rapid growth in demand for cosmetic products, with a particular focus on natural cosmetics, dermocosmetics and private labels. Italian companies, with their excellence in design and product quality, are perfectly positioned to meet these needs, making BEAUTY ISTANBUL 2025 a strategic platform to strengthen their international presence and access new emerging markets.
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