The Qatar Beauty & WellCare Show 2025, organized by IFP Qatar, is a next-generation trade fair designed to showcase and elevate the beauty, wellness, and personal care industries in the Gulf region. The event will take place from 30 September to 2 October 2025 at the Doha Exhibition and Convention Center (DECC), located in the heart of the Qatari capital.
As the inaugural edition of what is set to become a flagship annual event, Qatar Beauty & WellCare Show aims to serve as a key platform for global brands, regional distributors, wellness professionals and industry stakeholders. The Qatari market is experiencing dynamic growth, with an average annual increase of 7.5% and an estimated value of USD 1.3 billion by 2026.
The exhibition will cover a wide range of sectors including skincare, makeup, haircare, professional aesthetics, perfumery, spa & wellness, aesthetic medicine, fitness, and healthy lifestyle, as well as B2B services like packaging, raw materials, and contract manufacturing. It caters to the entire supply chain: from multinational brands to regional retailers, beauty salons, pharmacies, and independent buyers.
Key highlights of this edition include: a live demonstration zone, interactive product showcases, an engaging lineup of seminars and professional talks, and a tailor-made B2B matchmaking program coordinated by IFP Qatar. Special attention will be given to professional education and technical-scientific training, developed in collaboration with international partners and local institutions.
The venue, DECC, offers modern exhibition halls, optimal accessibility and cutting-edge facilities to enhance networking between exhibitors and trade visitors from across the Middle East, North Africa and South Asia. The event also aligns with Qatar’s broader strategic plan to promote business tourism and attract investments in lifestyle and wellness sectors, especially in view of upcoming international events in Doha.
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