Report on how Italian companies can better organize their participation in an international fair
Participating in an international trade fair is an important opportunity for Italian companies to expand their visibility, enter new markets and establish contacts with international customers and partners. To get the most out of this experience, it’s crucial to plan and organize your event carefully. The main steps for effective participation are described below: pre-event, during the event and post-event. 1. Pre-Event Phase: Planning and Preparation The pre-event phase is crucial to ensure effective participation. Below are the main steps to follow. a) Choice of the Fair b) Objectives and Strategy c) Logistical Organization d) Communication and Networking 2. Phase During the Event: Management and Field Activities The phase during the event is about executing the scheduled tasks. Here are some best practices: a) Stand Management b) Promotion and Marketing c) Monitoring of Results 3. Post-Event Phase: Follow-Up and Analysis of Results The post-event phase is essential to maximize the benefits…
The 2024 of Italian Fair Service: a Year of Success in the International Exhibition Landscape!
The year 2024 has proven to be one of great achievements for Italian Fair Service, which continues to stand out as a key player in the international exhibition landscape. With a remarkable 121 fairs attended in 16 different countries, we have increased our presence at major international fairs by 20%, showcasing our ever-expanding catalog of events across all key markets. This year’s destinations included: Italy, France, Spain, the United States, Germany, the United Arab Emirates, Algeria, the Netherlands, Albania, Kazakhstan, Latvia, Turkey, Austria, the United Kingdom, India, and China. The year also marked an extraordinary milestone in exhibition spaces sold. With 13,144 square meters sold, we achieved a 30% increase compared to 2023, a testament to our commitment to meeting the demands of a constantly evolving market. A significant highlight of our 2024 was the collaboration with IFEMA Madrid, one of our most prestigious partners and a symbol of international…
Saudi Horeca returns to Jeddah in April!
HORECA is the largest network of hospitality fairs: its events have been present for 28 years in Lebanon, 8 years in Jordan, 21 years in Kuwait, 13 years in Saudi Arabia and for two years also in Oman. The next edition of Saudi Horeca Jeddah will be held from 21 to 23 April 2025. This annual trade show has become an essential meeting place for the hospitality, restaurant and beverage industries in Saudi Arabia. The event will feature a variety of activities and performances including workshops, culinary art exhibitions, barista competition and much more. It will attract exhibitors, visitors and key industry players locally and internationally. The previous edition of SAUDI HORECA was a great success: the presence of over 17,000 professional visitors was recorded, who were able to admire the 170 exhibitor stands present representing 10,700 brands. Visitors from 33 nations were treated to live cooking sessions by international…
Join the Central Asia Beauty Expo 2025: an unmissable opportunity for Italian companies in the Beauty sector!
The Central Asia Beauty Expo 2025 will be held from 29 to 31 May 2025 at Atakent Expo in Almaty, Kazakhstan. This international event is the largest exhibition dedicated to the beauty industry in Kazakhstan and Central Asia, offering an ideal platform for Italian companies wishing to expand their presence in a rapidly growing market. As the beating heart of Central Asia, Kazakhstan is one of the ten largest countries in the world, with an area of almost 3 million square kilometers. In recent years, the number of companies in the beauty sector has increased by 68%, highlighting a dynamic and ever-expanding market. With over 4,000 distributors of cosmetic and hygiene products, the country offers favorable conditions for business, thanks to a stable political and economic situation that also attracts entrepreneurs from neighboring countries such as Uzbekistan, Kyrgyzstan, Tajikistan and Turkmenistan. The Central Asia Beauty Expo annually attracts entrepreneurs from…
BEAUTY ISTANBUL 2025: the leading international beauty trade fair returns to Istanbul with a renewed format!
BEAUTY ISTANBUL 2025, the prestigious international trade fair dedicated to cosmetics, beauty, hair, hygiene, packaging and private labels, is preparing for an extraordinary edition in 2025, with a renewed format! From 8 to 10 May 2025, the fair will be held at the modern TUYAP Fair Center in Istanbul, attracting professionals and leading companies from all over the world. Thanks to its strategic location connecting Asia and Europe, Istanbul is a natural crossroads for global trade, and BEAUTY ISTANBUL 2025 promises to take full advantage of this advantage, offering unique opportunities for Italian companies interested in expanding their commercial network and establishing new contacts. The 2024 edition recorded record numbers: 16,633 visitors from 167 countries and 1,162 exhibitors from 67 nations, demonstrating the wide scope and attractiveness of the fair. With the arrival in the modern new venue of the TUYAP Fair Center, the sixth edition will welcome over 1,200…
Cosmetica Algeria: Algiers returns to the center of the beauty sector in January!
Cosmetica Algeria is back on stage, ready to become the reference point for the beauty industry in the heart of North Africa. From 22 to 25 January 2025, at the Pavillon Central of the Palais des Expositions, Maritime Pine – Algiers, the fair will welcome companies, industry experts, and beauty professionals, offering a unique opportunity for networking and business development. Cosmetica Algeria is the largest international fair dedicated to cosmetics and beauty in North Africa. In this edition, over 35,000 industry professionals and decision-makers will gather to discover the latest in products, equipment and technological innovations in the cosmetics world. The event will host specialist conferences and workshops, which will address current trends and development prospects of the cosmetics market in Algeria and beyond.The fair will bring together over 250 exhibitors from 15 countries, offering a unique showcase for companies wishing to establish themselves in the North African market. The…
Italian Fair Service is the official sponsor of America Latina Day 2024!
We are thrilled to announce that Italian Fair Service will participate as an official sponsor in the 2024 edition of America Latina Day, an event that will be held on October 24, 2024 in Milan, in Corso Venezia 47. This unique event aims to promote economic and business relations between Italy and Latin American countries, offering a platform for dialogue and networking at an international level. America Latina Day is an unmissable opportunity to delve into the challenges and opportunities offered by the Latin American region, through matchmaking sessions and meetings with local and international institutions.In the previous edition, the event saw the participation of over 20 speakers, and more than 200 participants in total.We are proud to contribute to this initiative and to be able to support Italian companies in their internationalization path towards Latin America.For more information on the event: https://americalatinaday.com
Record participation of Italian companies at Beauty Istanbul 2024!
We are proud to announce the participation of 147 Italian companies at the fifth edition of the prestigious Beauty Istanbul fair, which will be held in the city’s Taksim district from 2 to 4 October 2024. This extraordinary Italian presence is made possible thanks to the joint support of the ICE Agency, the Ministry of Foreign Affairs and International Cooperation (MAECI) and the Ministry of Business and Made in Italy. The ICE Agency, responsible for the promotion and internationalization of Italian companies, has organized a collective national participation that underlines the importance of this event for the cosmetics and beauty sector. Beauty Istanbul confirms itself as an unmissable event for Italian companies that want to exploit the opportunities offered by a rapidly growing market such as the Turkish one, where the cosmetics sector records an annual growth rate of 10%.Turkey represents a strategic market, characterized by a growing demand for…
Genusswelten 2024: The food fair returns to Vienna!
From 18 to 20 October 2024, the MAK – Museum für angewandte Kunst in Vienna will host the new edition of Genusswelten, the international trade fair for entrepreneurs in the food and gourmet specialties sector. This exclusive event represents a unique opportunity for exhibitors to present their products to an international audience of experts and enthusiasts. In the 2023 edition, the fair attracted thousands of visitors and hosted producers of culinary specialties from all over the world, offering a unique sensory experience. This year, exhibitors will include producers of wines, beers, spirits and delicacies from Austria, Italy, Spain and many other countries, with daily tastings open to the public. Genusswelten 2024 represents an extraordinary expansion opportunity for companies wishing to make themselves known in the heart of Europe. Vienna is in fact an important crossroads for the food and wine tourism sector, with a constantly growing market that offers interesting…
Nicolò Costanzo, Managing Director of Italian Fair Service, interviewed by “Exhibition Showcase”!
We are proud to announce that Nicolò Costanzo, Managing Director of Italian Fair Service, has been interviewed in the September 2024 edition of Exhibition Showcase, one of the leading international magazines dedicated to the exhibition and trade fair sector. The interview provided insights into several key aspects for the future of the sector and the evolution of international trade fairs. With over 17 years of experience in the sector, Nicolò Costanzo recounted his beginnings as an Export Manager, where he developed strategic skills in managing international sales, before embarking on his journey in the trade fair sector. His passion for the export of Made in Italy and the power of exhibitions as a marketing tool have been fundamental in his career: “My goal was to combine the value of the export of Made in Italy with one of the most powerful marketing tools, trade fairs, to obtain the best possible…