FOR BEAUTY, the trade fair dedicated to cosmetics, hairdressing, haircare, nail design, foot care, salon equipment and SPA centres, will take place from 2 to 3 October 2026 at PVA EXPO PRAHA, in the Letňany district of Prague. Held twice a year, the autumn 2026 edition represents a strategic opportunity for companies aiming to enter or strengthen their position in the Czech beauty market.
The fair brings together professional operators, manufacturers, distributors, retailers, beauty salons, hairstylists, nail artists, beauticians, wellness centres, buyers and industry professionals looking for innovative products, technologies and services. The product sectors include cosmetics, dermocosmetics, make-up, hair care, barbering, manicure, pedicure, nail art, face and body devices, SPA, wellness, hygiene, disinfection, packaging, accessories and professional tools. The programme also includes specialised competitions such as Nail Master Arena, Beauty Foot Cup Czech, Barber Battle Junior and the Czech make-up championship.
For Italian companies, FOR BEAUTY is a concrete showcase to present Made in Italy products to a receptive and qualified audience. The official website presents the event as the largest fair of its kind in the Czech Republic, with a strong presence of professional visitors and a key role as a meeting point for manufacturers, distributors and sellers. The spring 2026 edition recorded 197 exhibitors and more than 11,800 visitors, confirming the event’s ability to generate visibility and business contacts.
The market context is positive: in 2025, the beauty and personal care sector in the Czech Republic showed solid growth, supported by economic stabilisation, controlled inflation, interest in scientifically proven skincare, dermocosmetics, selected premium products and the digitalisation of purchasing journeys.
Formulation quality, design, manufacturing reliability, technological innovation and the Italian ability to interpret wellness as an experience are distinctive assets that fit this market particularly well. Exhibiting at FOR BEAUTY means meeting local and international business counterparts, developing new distribution partnerships, strengthening brand positioning and promoting Italian excellence within a specialised, business-oriented event. For more information do not hesitate to contact us.
