Professional Beauty London will take place from 4 to 5 October 2026 at ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL. The show is one of Europe’s key events for the beauty, spa and professional treatments industry and, in 2026, it will move to a new autumn date alongside Salon International, creating a major exhibition hub dedicated to beauty, wellness, hair and spa.
The event is designed for salon owners, beauty therapists, spa managers, skincare specialists, aesthetic practitioners, nail technicians, distributors, buyers, manufacturers, retailers and professionals looking for products, technologies, education and solutions to grow their business. The programme includes areas and content dedicated to the World Spa & Wellness Convention, Professional Beauty Stage, Skin & Longevity Stage, Business Stage, Active Ageing Stage, International Manufacturers & Distributors Forum, competitions and CIDESCO workshops.
The main product sectors include professional skincare, spa and wellness, advanced treatments, technological devices, equipment for salons and clinics, nails, waxing, lashes & brows, professional cosmetics, retail products, education, business management and international distribution. The show’s core zones include Skincare & Spa, Advanced Treatments, Nails, Waxing & Essentials and the International Zone, with a strong focus on innovation, networking and commercial growth.
For Italian companies, Professional Beauty London is a strategic platform to present Made in Italy products in a highly developed and competitive market that values quality, efficacy, professional experience and brand strength. The United Kingdom confirms the importance of the beauty and personal care sector: in 2025, the industry contributed £28.3 billion to the UK economy, with beauty services, hairdressing and beauty therapies representing the largest part of direct GDP contribution. Forecasts for 2026 indicate a 3.9% increase in consumer spending on beauty products and services and a total sector contribution of £29.4 billion.
Formulation quality, research, design, technological innovation, manufacturing reliability and the Italian ability to create distinctive wellness experiences are particularly relevant for British salons, spas, clinics and distributors. Exhibiting means meeting qualified professionals, generating business contacts, developing distribution partnerships and strengthening the international positioning of the brand in one of the world’s capitals of the beauty business. For more information do not hesitate to contact us.
