From May 28 to 30, 2026, the city of Almaty will host a new edition of the Central Asia Beauty Expo, the leading B2B event dedicated to the cosmetics and beauty industry in the entire Central Asian region. The event will take place at the Atakent Expo exhibition center, consolidating its role as an international trade hub for manufacturers, distributors, and industry professionals.
The event today represents the most important professional platform for the beauty sector in Central Asia, with constantly growing numbers: over 500 exhibitors from 35 countries and approximately 15,000 professional visitors are expected, including buyers, distributors, retailers, and cosmetics and pharmaceutical professionals.
The exhibition offering is extremely diverse and covers all the sector’s main product categories: skincare, makeup, haircare, cosmetology, perfumery, natural products, salon equipment, and contract manufacturing solutions. The presence of national pavilions and the strong participation of manufacturing companies make the fair an ideal context for developing commercial partnerships and international distribution.
From an economic perspective, the beauty market in Central Asia is booming, driven by rising consumption and the growth of a middle class increasingly attentive to cosmetic products and personal well-being. In this scenario, Kazakhstan emerges as a strategic hub for accessing a pool of over 50 million consumers spread across the region’s main countries.
Participating in the Central Asia Beauty Expo therefore means seizing a concrete business opportunity in an emerging market, still characterized by ample room for development and growing demand. The event fosters direct contact between companies and qualified buyers, thanks in part to matchmaking programs and initiatives dedicated to international operators.
Beyond the exhibition, the fair is a true networking ecosystem, where companies, distributors, and professionals can meet, initiate collaborations, and develop expansion strategies in the Central Asian markets.
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