CosmeOran, the major beauty and cosmetics trade show dedicated to Western Algeria, returns for its third edition from May 6 to 9, 2026, at the Mohamed Benahmed Convention Center in Oran, with over 100 exhibitors and more than 50,000 visitors expected.
For Italian beauty companies, it is a privileged showcase to tap into a rapidly developing North African market, where demand for quality cosmetics is constantly growing and imports play a key role.
Thanks to its B2C nature, CosmeOran allows Italian brands to directly test the satisfaction of Algerian end consumers, gather immediate feedback on formulations, packaging, and price positioning, and identify local distributors and partners interested in Made in Italy products. The event offers an ideal context for building sales networks in Western Algeria, presenting professional lines for salons and beauty centers, and offering third-party solutions for local operators seeking Italian quality and expertise.
For Italian companies, participating in CosmeOran means joining a commercial platform that complements the major MENA hubs, benefiting from the image of Made in Italy excellence and staying ahead of competitors in a still underserved but high-potential market. A strategic investment for those looking to establish or consolidate their presence in North Africa, with the support of professionals specializing in promoting Italian companies in the beauty sector.
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