FOR BEAUTY returns to Prague as one of the leading trade fairs for cosmetics, professional beauty and wellness in Central Europe. The show will take place from 17 to 18 April 2026 at PVA EXPO PRAHA in Letňany, a modern and well‑connected exhibition centre in the Czech capital.
Created from the merger of the long‑standing INTERBEAUTY PRAGUE and WORLD OF BEAUTY & SPA fairs, FOR BEAUTY has become the key hub for the national beauty industry, combining exhibition areas, live demonstrations, competitions and educational content. The show covers a broad spectrum of sectors including cosmetics, hairdressing, nail design and nail art, manicure, pedicure, salon and spa equipment, and skin and body care technologies, with a strong focus on anti‑aging, dermocosmetics, wellness solutions and healthy lifestyle trends.
The event will again feature several high‑profile professional competitions such as the Czech championship for professional pedicurists Beauty Foot Cup Czech, the student barbering contest Barber Battle Junior, the Czech Make‑up Championship and the creative nail modelling and nail art competition Nail Master Arena.
FOR BEAUTY offers exhibitors a powerful platform to present their products and services to both trade visitors and the general public, attracting beauticians, hairdressers, nail artists, spa operators, distributors and beauty enthusiasts. This dual audience provides unique opportunities for product launches, brand positioning and direct feedback, while fostering new business relationships in the dynamically growing Central European beauty market.
Companies joining FOR BEAUTY can benefit from increased visibility, targeted networking and direct access to current trends and innovations in the cosmetics and wellness sectors. For further information about participation options, visitor services and the detailed programme, please contact us.
